T-Shaped Digital Marketing Strategist | SEO & PPC Authority | 50+ Industry Certifications

As a globally accredited Digital Marketing Specialist, Endrit merges technical mastery in SEO, paid media, and analytics with behavioral psychology to craft campaigns that redefine industry benchmarks. With a proven history of amplifying organic visibility, conversions, and revenue for clients spanning local contractors, personal injury lawyers, e-commerce brands, and property management firms, his strategies are anchored in data-driven innovation and cross-channel synergy.

Additionally, Endrit holds a Master’s degree in Marketing.

Core Competencies

Search Engine Optimization (SEO):

• Technical audits, on-page refinement, and local SEO optimization (Google My Business, citations, schema markup)

• Strategic keyword targeting, high-authority backlink cultivation, and CMS customization (Shopify, WordPress)

• Competitive gap analysis and ROI-centric growth frameworks

Pay-Per-Click (PPC) Excellence:

• Cross-platform campaign orchestration (Google Ads, Bing Ads, LinkedIn Ads)

• Bid strategy optimization, multivariate testing, and cost-per-acquisition (CPA) minimization

Social Media Marketing:

• Paid advertising mastery: Meta Ads, LinkedIn Ads, TikTok Ads, and retargeting campaigns

• Algorithm-driven content distribution, audience segmentation, and conversion-focused ad creatives

• Omnichannel strategy development with performance benchmarking (ROAS, CTR, engagement)

Analytical Rigor:

• Advanced proficiency in Google Analytics 4, SEMrush, Ahrefs, and predictive analytics

• Conversion rate optimization (CRO), UX audits, and funnel performance diagnostics

Value Proposition

Quantifiable Outcomes:

• 120% organic visibility surge for a UK home services client (8-month campaign).

• 38% CPA reduction for a New York e-commerce brand via precision retargeting.

• #1 rankings for 90% of target keywords for a personal injury law firm through aggressive local SEO.

Accreditations of Distinction:

• 50+ certifications from industry leaders: 

• Google (Ads, Analytics, My Business), 

• Meta Blueprint, 

• CXL (Technical SEO, GA4), 

• DMI (Digital Marketing Institute), 

• HubSpot, 

• Hootsuite,

• SEMrush, 

• BrightLocal, 

• Mailchimp, etc.

Philosophy of Execution:

• Cognitive Marketing: Harnessing behavioral economics to design emotionally resonant user journeys.

• Holistic Funnel Mastery: Bridging intent mapping to post-conversion retention for seamless continuity.

Industry Leadership

Lecturer & Thought Leader:

• Delivered guest lectures for US and UK marketing audiences on SEO trends and paid media tactics.

• Current lecturer at Creative Hub Kosovo (top-ranked academy), mentoring the next generation of marketers in advanced digital strategies.